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#Blind write to direct series#
You and Your Team Series Business Writing By outlining precisely where they fit in, you can tell a story that makes sense to them. Research shows that people are far more motivated to help others when they feel uniquely qualified to do so. You also make it clear why you are emailing them as opposed to anyone else. This shows them you have put work into understanding them.
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Personalization means that you’ve thought about who this person is, how they see the world, what interests them, and what they want - you’ve developed a “theory of mind” about the recipient. Many of them make a generic mention of something on the first page of Google results for my name, then launch into a ridiculous, tone-deaf request, like “Hey, can you read my 300-page novel, give me extensive notes, and then get me an agent?” That is not personalization. I’ve received about 25,000 cold emails since 2004 (yes, I do keep track).
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But there’s a right way and a wrong way to do that. Tailor the message to the recipient. You need to do your research. So he tried again with a smaller slice of the same group and got better results by applying a few principles that line up with my extensive cold email experience and some great advice from people like Wharton psychology professor Adam Grant, and entrepreneurs Tim Ferriss and Heather Morgan.Īn effective cold email does five things. He sent 1,000 cold emails to executives and got almost no response. There isn’t much research on cold email, though Shane Snow did an interesting experiment for his book Smartcuts. This article is about cold emailing a specific person.) People have built careers and launched start-ups with little more than cold emails. (By the way, I am not talking about sales emails, which tend to be sent in bulk. As a result, most cold emails fail.īut they can work well. Cold emailing is harder than most communication for two reasons. You have no relationship with your audience yet, and you lack non-verbal feedback, so you can’t modify your approach in real time.